10 Things to Check Before Hiring a Squarespace Website Designer (From a Designer’s Perspective)
Hiring a Squarespace website designer is an exciting step, but it’s also an investment. Whether you're launching a new business or refreshing your brand, the right designer can make all the difference. As someone who works with clients across the UK on custom Squarespace builds, I’ve seen what works (and what doesn’t). Here’s what I recommend checking before you commit.
1. Do They Specialise in Squarespace?
Not all web designers are fluent in Squarespace. Look for someone who knows the platform inside and out—especially the latest version (7.1+). Bonus points if they can offer custom CSS tweaks or workarounds beyond the standard template settings.
2. Can They Explain Their Process Clearly?
A good designer should walk you through their process—from discovery to launch—so you know what to expect. Ask about timelines, revision rounds, and how they handle feedback. Clear communication is key to a smooth project.
3. Do They Understand Your Brand and Goals?
Design isn’t just about making things look pretty—it’s about aligning visuals with your business goals. Choose someone who asks thoughtful questions about your audience, tone, and long-term vision.
4. Will the Site Be Mobile-Friendly?
This should be a given, but it’s worth confirming. Your designer should ensure your site looks great and functions seamlessly on mobile devices, not just desktop.
5. Do They Offer SEO Support?
Even the most beautiful site won’t perform if it’s not optimised for search. Ask if they help with SEO basics like page titles, meta descriptions, image alt text, and URL structure. (Pro tip: Squarespace’s built-in SEO tools are great—but only if you know how to use them.)
6. Can They Add Custom Features?
Need a booking system, membership area, or custom form? Make sure your designer can integrate the features you need—or knows when to recommend third-party tools or code solutions.
7. Will You Be Able to Edit the Site Yourself?
One of Squarespace’s strengths is its user-friendly backend. Your designer should empower you to make updates confidently after launch, whether that’s changing text, swapping images, or adding blog posts.
8. Do They Provide Post-Launch Support?
Websites evolve. Ask if your designer offers support after launch—whether that’s a training session, a maintenance plan, or ad-hoc help when needed.
9. Do They Have a Portfolio That Matches Your Style?
Look through their past work. Do they have experience in your industry? Do their designs feel aligned with your aesthetic? A good fit goes beyond skills—it’s about shared vision.
10. Are They Someone You’d Enjoy Working With?
This might sound fluffy, but it matters. You’ll be collaborating closely, so choose someone who listens, communicates clearly, and makes the process enjoyable. Trust and rapport go a long way.
Final Thoughts
Hiring a Squarespace designer isn’t just about outsourcing a task—it’s about finding a creative partner who understands your business and brings your vision to life. Ask the right questions, trust your instincts, and don’t be afraid to invest in someone who truly gets it.
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