How to Write SEO-Friendly Page Titles and Descriptions in Squarespace
Creating a beautiful Squarespace website is only half the job—the other half is making sure people can actually find it. One of the easiest (and most often overlooked) ways to improve your visibility in search engines is by writing strong page titles and meta descriptions. Here's how to do it the smart way, and how to make the most of Squarespace’s built-in tools.
What Are Page Titles and Descriptions?
Page titles (also known as title tags) appear as the clickable blue links in search results. They should clearly tell users—and Google—what each page is about.
Meta descriptions sit underneath the title in the search snippet. While they don’t directly affect rankings, they do affect click-through rate.
Both should be clear, compelling, and keyword-conscious.
Where to Add Titles and Descriptions in Squarespace
In your Squarespace website:
Go to the Pages section.
Click the ⚙️ gear icon next to any page.
Under the SEO tab, you’ll see fields for SEO Title and SEO Description.
Bonus: In Settings → Marketing → SEO Appearance, you can now use Squarespace’s AI to scan your site for missing tags and generate suggestions—a great timesaver for busy creators.
Tips for Writing SEO-Friendly Page Titles
Keep them around 50–60 characters to avoid getting cut off.
Use target keywords near the beginning.
Make it specific: “About” becomes “Meet Sarah – Wedding Photographer in Bristol”
Include your brand name if it fits: “Squarespace Web Design Tips | Ellie Makes Websites”
Good Example:
> Bespoke Squarespace Design for Creatives – Ellie Makes Websites
Tips for Crafting Meta Descriptions That Convert
Aim for 140–160 characters max.
Use natural language that explains what the page is about.
Include a soft call-to-action: Discover, Learn more, Get inspired
Mirror your audience’s intent—are they researching, comparing, or ready to act?
Good Example:
> Get a custom Squarespace site that showcases your brand beautifully. Web design for creatives who want clarity, charm, and conversions.
Don’t Rely Only on AI—Refine for Voice and Strategy
Squarespace’s AI suggestions are helpful, but refining them ensures your brand voice shines through. Think of them as a draft—then add a touch of personality, keyword insight, and tone to match your audience.
Final Thoughts
SEO doesn’t have to be technical to be effective. With just a little attention to your titles and descriptions, you’re making your site easier to find and more compelling to click.
Got a lot of pages to update? Start with your homepage, key service pages, and blog posts with the highest traffic potential.
