Is Your Squarespace Website Showing Up in AI Search? Here's What to Do in 2026
AI search has changed how people find businesses online, and if your Squarespace website isn’t appearing in tools like Perplexity, ChatGPT Search, or Google’s AI Overviews, you’re definitely not alone. The good news is that you don’t need to rebuild your whole site. A few thoughtful updates can make your website far more “AI‑friendly” and easier for these tools to understand.
Here’s what’s going on, and what you can do today.
I speak to a lot of UK small business owners who are quietly frustrated that their website "just isn't getting found." They've done the basics — added some keywords, written a few blog posts — but leads from Google have felt inconsistent. Sound familiar?
Here's what's happening: the search landscape has shifted. AI-powered tools now handle a growing share of online queries, and they work differently from traditional search. The good news? If you're on Squarespace, there are some straightforward things you can do right now to make sure your site shows up in both places.
"AI assistants like ChatGPT are expected to handle around 25% of global search queries by 2026. If your website isn't optimised for how they find information, you're missing a significant chunk of potential clients."
What is AI Search — and why does it matter for your business?
Traditional search engines like Google show a list of ranked links. AI search tools — like ChatGPT, Perplexity, and increasingly Google's AI Overviews — instead generate a direct answer and pull information from websites they consider credible and relevant.
If someone types "best Squarespace web designer in the UK" into ChatGPT, the AI doesn't just give a list of links. It synthesises information from across the web and recommends businesses. The question is: will yours be one of them?
For service-based businesses — photographers, coaches, therapists, designers, consultants — this matters enormously. Your clients are often searching for a specific type of help before they even know who to hire. Being mentioned in an AI answer puts you front and centre before they've even visited a website.
What AI Search Actually Looks At in 2026
AI search engines don’t crawl the web the same way Google traditionally does. Instead, they:
Pull information from high‑quality, well‑structured pages
Look for clear summaries of what you do
Prefer content that answers questions directly
Use schema‑like patterns, even if you don’t add formal schema
Reward sites with consistent, descriptive language
If your website is vague, minimal, or missing key details, AI tools simply don’t know what to surface.
Why Your Squarespace Site Might Not Be Showing Up
Here are the most common reasons I see when auditing client sites:
Your homepage doesn’t clearly say who you are, what you do, and who you help
Your page titles and descriptions are too short or too generic
You don’t have an FAQ section (AI loves FAQs)
Your blog posts don’t include summaries or headings
Your images don’t have alt text
Your services aren’t described in enough detail
Your site has very little internal linking
None of these are “big problems” — they’re just gaps AI tools struggle with.
Squarespace Settings That Help AI Understand Your Site
These are often overlooked:
Site meta description (Settings → SEO)
Social sharing descriptions
Consistent URL slugs
Connected social profiles
Meaningful headings (H1, H2, H3)
Internal links between related pages
These small details help AI tools map your website more accurately.
TIPS: Future‑Proofing Your Website for AI Search
AI search is only getting more prominent. To stay visible:
Keep your content fresh
Add new blog posts or resources regularly
Use natural, conversational language
Answer real questions your clients ask
Make your expertise obvious and easy to quote
Think of your website as a source of helpful, structured information — not just a digital brochure.
Want help making your site AI‑friendly?
If you’d like a professional eye on your website, my Squarespace Website Audit covers:
AI search visibility
SEO
Structure
Accessibility
Content clarity
Performance
It’s a practical, friendly review with clear steps to improve your site — no jargon, no overwhelm.
Get an advanced in-depth SEO (search engine optimisation) report about your website’s performance in Google.
The report will also contain ideas on how to make your website more findable online and effective.
AI Search Checklist for Squarespace (2026)
A quick list you can work through:
Clear homepage intro
Updated page titles & descriptions
FAQ section
Blog post summaries
Alt text on key images
Internal links
Detailed service pages
Updated site meta description
Ticking even half of these will improve your visibility.
My web services:
